Crónica de una subversión boicoteada: la publicidad, la moda y el arte de vanguardia
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| Auteur: | |
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| Format: | artículo original |
| Statut: | Versión publicada |
| Date de publication: | 2014 |
| Description: | In the following text I track some ideological, aesthetic and discursive features of the contemporary publicity. My approach is that publicity uprises in a narrow proximity with the aesthetic of some of the artistic vanguards of modernity. These two discursive matrices would have a special link if we take into account that the vanguards advocated the fusion of art with life whereas publicity performs a synthesis between these significance ambits (of course it would be a diferent synthesis everytime that the scenario in which it is performed are the consumerist societies). The text contains besides a brief excursus around the impact that this publicity co-optation of vanguardist aesthetics has had in the fashion industry. |
| Pays: | Portal de Revistas UCR |
| Institution: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Langue: | Español |
| OAI Identifier: | oai:portal.ucr.ac.cr:article/17744 |
| Accès en ligne: | https://revistas.ucr.ac.cr/index.php/filosofia/article/view/17744 |
| Access Level: | acceso abierto |
| Mots-clés: | publicidad vanguardias guerra moda arte publicity art vanguards war fashion |