Plan Estratégico para la Empresa E.I.C.Guanacaste S.A.

 

Authors
Ramírez-Masís, Viviam Natalia
Format
BachelorThesis
Status
publishedVersion
Description

Proyecto de Graduación (Bachillerato en Administración de Empresas) Instituto Tecnológico de Costa Rica, Escuela de Administración de Empresas, 2016.
The present work seeks to present the strategic plan for the company EIC Guanacaste S.A, with the fantasy name of the International Christian School. It is located in the province of Guanacaste, in the canton of Liberia. The institution provides educational services, including pre-school, primary and secondary levels, under US education standards but in turn basic education stipulated by the Ministry of Public Education. EIC Guanacaste does not have strategic objectives that can reach the proposed goals; therefore, it has not well defined what the strategies necessary to reach them are. Hence the importance of seeking to define the direction and strategy that the company must follow in order to achieve its long-term objectives and achieve a competitive advantage over its competitors and to achieve business success.
E.I.C Guanacaste S.A.

Publication Year
2016
Language
Español
Topic
Organización
Administración
Competencia empresarial
Marketing
Planeamiento estratégico
Research Subject Categories::SOCIAL SCIENCES::Business and economics::Business studies
Fuente
RepositorioTEC
Get full text
http://hdl.handle.net/2238/6789
Derechos
openAccess
Licencia