Conceptual Metaphor and Embodiment in the Notion of “Costa Rica—Green” in Essential Costa Rica
Đã lưu trong:
| Nhiều tác giả: | , |
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| Định dạng: | artículo original |
| Trạng thái: | Versión publicada |
| Ngày xuất bản: | 2024 |
| Miêu tả: | A semantic analysis is presented of the advertising language used by the brand Essential Costa Rica. A measurable strategy based on the conceptual metaphor “green is gold” is evident in these texts. It is examined using two macrocategories present in the words and expressions that make up the brand’s tourism advertising: “Costa Rica awaits a treasure” and “Costa Rica is a paradise.” They both generate an identity image of the region, apparently idyllic and paradisiacal, where socio-environmental problems typical of the reality that the country faces are distorted and become invisible. |
| Quốc gia: | Portal de Revistas UNA |
| Tổ chức giáo dục: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Ngôn ngữ: | Español Inglés |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/20242 |
| Truy cập trực tuyến: | https://www.revistas.una.ac.cr/index.php/letras/article/view/20242 |
| Từ khóa: | semantic metaphorical analysis identity image natural resource tourism tourism publicity semántica análisis metafórico imagen identitaria recurso natural turismo publicidad turística |