Spanglish in Advertising
Guardado en:
| Autor: | |
|---|---|
| Formato: | artículo original |
| Estado: | Versión publicada |
| Fecha de Publicación: | 2015 |
| Descripción: | This paper will study some historical issues in the development of adver- tising and Spanglish, how they came to be related and how they are ar- ticulated. The significance of this research lies in the fact that although Spanglish is now a common occurrence in Latin American Spanish, es- pecially in advertising, the dynamics of these two fields has rarely been analyzed. Thus, this study can give us important insights into the ever- changing Spanish language, the role that English plays in these changes, and how advertising capitalizes on language for commercial profit. |
| País: | Portal de Revistas UCR |
| Institución: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Lenguaje: | Inglés |
| OAI Identifier: | oai:portal.ucr.ac.cr:article/22342 |
| Acceso en línea: | https://revistas.ucr.ac.cr/index.php/rlm/article/view/22342 |
| Access Level: | acceso abierto |
| Palabra clave: | Spanglish advertising language as a marketing strategy the use of English in marketing linguistic strategies of marketing publicidad la lengua como estrategia de mercado uso del inglés en el lenguaje publicitario estrategias lingüísti- cas de mercadeo |