Perceived value of second-hand clothing in centennials: Analysis of antecedents and effects

 

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Autors: Cavazos-Arroyo, Judith, Zapata-Sánchez, José Luis
Format: artículo original
Estat:Versión publicada
Data de publicació:2025
Descripció:Consumers are increasingly interested in second-hand clothing. This research analyzes how perceived benefits and risks influence the perceived value of second-hand clothing. In addition, we analyze the impact of perceived value on trust and recommendations to wear second-hand clothing. The empirical application uses structural equation modeling on a sample of 310 centennial consumers of second-hand clothing in Chetumal, Mexico. The results show that perceived benefits positively influence the perceived value of second-hand clothing, whereas perceived risks do not affect perceived value. Perceived value positively influences trust, and trust has a positive impact on consumer recommendations to wear second-hand clothing. The main findings suggest that the benefits perceived by consumers are an antecedent of the perceived value of second-hand clothing.
Pais:Portal de Revistas TEC
Institution:Instituto Tecnológico de Costa Rica
Repositorio:Portal de Revistas TEC
Idioma:Inglés
OAI Identifier:oai:ojs.pkp.sfu.ca:article/7582
Accés en línia:https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/7582
Paraula clau:Beneficios y riesgos percibidos
valor percibido
onfianza
recomendación
ropa de segunda mano
Perceived benefits and risks
Perceived value
Trust
Recommendation
Second-hand clothing