Measuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism
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| Auteurs: | , |
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| Format: | artículo original |
| Statut: | Versión publicada |
| Date de publication: | 2022 |
| Description: | This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented |
| Pays: | Portal de Revistas TEC |
| Institution: | Instituto Tecnológico de Costa Rica |
| Repositorio: | Portal de Revistas TEC |
| Langue: | Inglés |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/6187 |
| Accès en ligne: | https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/6187 |
| Mots-clés: | Turismo medios generados por el consumidor calidad de la información cantidad de información experiencia Colombia Tourism Consumer-Generated Media (CGM) information quality information amount experience |