Macias, W., Barquet-Arenas, G., & Yambay-Aucancela, J. (2024). Brand equity and purchase decision of fast-moving consumer goods.
Chicago Style CitationMacias, Washington, Gabriela Barquet-Arenas, i Jazmín Yambay-Aucancela. Brand Equity and Purchase Decision of Fast-moving Consumer Goods. 2024.
Cita MLAMacias, Washington, Gabriela Barquet-Arenas, i Jazmín Yambay-Aucancela. Brand Equity and Purchase Decision of Fast-moving Consumer Goods. 2024.
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