Communication Strategies of the National Museums
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| Автор: | |
|---|---|
| Формат: | artículo |
| Статус: | Versión publicada |
| Дата публикации: | 2016 |
| Описание: | The objective is to study the communication strategies implemented by the National Museum of Costa Rica, the Central Bank Museums and the Museum of Costa Rican Art, located in the central area of San Jose province, Costa Rica, in order to know the strategies used to provide access and give information on their museum offer to several population groups.The problem under study is that one of the challenges the museums face is to ensure permanent and dynamic visits in order to preserve and ensure their sustainability and raison d’être, to which the communication becomes a bridge between the museum and the public. The following are the most interesting results: the three museums have implemented several communication actions with similar strategies; however, they face a number of challenges in terms of monitoring and evaluating the impact of what has been done, the scarce staff in the departments of communication, limited economic resources, and little knowledge of the profiles of the public visitors. |
| Страна: | Portal de Revistas UNA |
| Институт: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Язык: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/8802 |
| Online-ссылка: | https://www.revistas.una.ac.cr/index.php/dialogo/article/view/8802 |
| Ключевое слово: | museums communication strategies sociology. museos estrategias de comunicación sociología. |