The supply and demand of sporting events: media disparity that affects fan consumption
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| Auteur: | |
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| Formaat: | artículo original |
| Status: | Versión publicada |
| Publicatiedatum: | 2026 |
| Omschrijving: | Sport organizations compete within the entertainment industry, where consumers evaluate whether to attend events in person or follow them through media channels. The objective of this research was to assess the fan experience at alternative sporting events in Costa Rica and to analyze the relationship between supply and demand from a media and social perspective. A combined qualitative methodology was used, including the mystery shopper technique applied to nine sporting events and a focus group. The results reveal a disconnection between the supply and demand of sports fandom, a media concentration on soccer, and a consumer preference for controlled socialization spaces. It is concluded that unequal media coverage limits the development of other sports disciplines, and that the fan experience can be improved through strategies of inclusion, promotion, and multi-year partnerships that strengthen the link between companies, fans, and sport. |
| Land: | Portal de Revistas UNA |
| Instelling: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Taal: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/21308 |
| Online toegang: | https://www.revistas.una.ac.cr/index.php/economia/article/view/21308 |
| Keyword: | Media coverage spectator experience sports fans mystery shopper Aficionados cliente misterioso experiencia del espectador medios de comunicación Deporte Sociedad Fãs experiência do espectador meios de comunicação |