Marketing strategies for a market in social transformation
সংরক্ষণ করুন:
| লেখক: | |
|---|---|
| বিন্যাস: | artículo original |
| বর্তমান অবস্থা: | Versión publicada |
| প্রকাশনার তারিখ: | 2025 |
| বিবরন: | This paper explores the facets of modern marketing, its relevance in thedigital environment and its focus on building long-term relationships. Theaim is to review the concepts and techniques of contemporary marketing,as well as their application in the promotion of social actions. The studyis based on a literature review that integrates theoretical frameworks andpractical examples in various contexts, including social and digital marketing.Several trends are identified, such as the use of social media anddigital platforms, which allow companies to interact more effectively withtheir consumers and contribute to social causes. Among the most significantconclusions it shows that modern marketing not only aims to meet customerneeds but also focuses on building long-term relationships that integratemarket research, advertising, and brand management, while adapting tonew environments to ensure competitiveness and generate social impact. |
| দেশ: | Portal de Revistas UNA |
| প্রতিষ্ঠান: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| ভাষা: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/22015 |
| অনলাইন ব্যবহার করুন: | https://www.revistas.una.ac.cr/index.php/respaldo/article/view/22015 |
| মুখ্য শব্দ: | marketing communication supply and demand branding Marketing Comunicación Oferta y demanda Gestión de la marca |