El uso del espanglish en la publicidad en Costa Rica

 

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφέας: Smith, Andrew
Μορφή: artículo original
Κατάσταση:Versión publicada
Ημερομηνία έκδοσης:2015
Περιγραφή:This paper will study the use of Spanglish in Costa Rican advertising. The significance of this research lies in the fact that although Spanglish is commonly found in Latin American Spanish, especially in advertising, the relationship of these two fields has rarely been analyzed in Costa Rica. Thus, this study can provide important insights into the use of Spanglish and its impact on advertising in commercial and social terms. 
Χώρα:Portal de Revistas UNA
Ίδρυμα:Universidad Nacional de Costa Rica
Repositorio:Portal de Revistas UNA
Γλώσσα:Español
OAI Identifier:oai:www.revistas.una.ac.cr:article/9058
Διαθέσιμο Online:https://www.revistas.una.ac.cr/index.php/letras/article/view/9058