El uso del espanglish en la publicidad en Costa Rica

 

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Autor: Smith, Andrew
Formato: artículo original
Estado:Versión publicada
Data de Publicação:2015
Descrição:This paper will study the use of Spanglish in Costa Rican advertising. The significance of this research lies in the fact that although Spanglish is commonly found in Latin American Spanish, especially in advertising, the relationship of these two fields has rarely been analyzed in Costa Rica. Thus, this study can provide important insights into the use of Spanglish and its impact on advertising in commercial and social terms. 
País:Portal de Revistas UNA
Recursos:Universidad Nacional de Costa Rica
Repositorio:Portal de Revistas UNA
Idioma:Español
OAI Identifier:oai:www.revistas.una.ac.cr:article/9058
Acesso em linha:https://www.revistas.una.ac.cr/index.php/letras/article/view/9058