Development of a Short Scale to Measure Sustainable Product Involvement
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| Autoři: | , , , |
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| Médium: | artículo original |
| Stav: | Versión publicada |
| Datum vydání: | 2021 |
| Popis: | This study develops a short, general scale to measure sustainable product involvement. This is done in a Costa Rican context, via a relatively large sample, demographically similar to the national population. The study also evaluates the viability of the C-OAR-SE scaling technique for this purpose. A five-item instrument is developed, its reliability and validity psychometrically confirmed. The scale addresses the levels and types of involvement that consumers might have. It suits not only academic researchers, but also practitioners in different areas. We conclude that C-OAR-SE is a viable technique. It complements traditional psychometric methods well so as to be considered by researchers in the different fields of business. |
| Země: | Portal de Revistas UNED |
| Instituce: | Universidad Estatal a Distancia |
| Repositorio: | Portal de Revistas UNED |
| Jazyk: | Inglés |
| OAI Identifier: | oai:revistas.investiga.uned.ac.cr:article/3503 |
| On-line přístup: | https://revistas.uned.ac.cr/index.php/rna/article/view/3503 |
| Klíčové slovo: | Escala involucramiento consumidor productos ecológicos Costa Rica Scale consumer involvement sustainable products envolvimento ecológico produtos Échelle implication consommateur ecologique produits |