Positioning model: systematization of experiences, TEC case
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| Autori: | , , |
|---|---|
| Natura: | artículo original |
| Status: | Versión publicada |
| Data di pubblicazione: | 2025 |
| Descrizione: | Through strategic marketing, positioning, segmentation, and value strategies are developed to enable differentiation in competitive environments, allowing products and services to occupy a place in the consumer’s mind.This presentation introduces a systematization of experiences based on the positioning model developed for the Costa Rica Institute of Technology, applied to the promotion and sale of services offered by its research centers. As a result of having a strategic marketing framework, the research centers mentioned improved their market recognition and increased their sales within a niche market characteristic of the services they provide. |
| Stato: | Portal de Revistas UNED |
| Istituzione: | Universidad Estatal a Distancia |
| Repositorio: | Portal de Revistas UNED |
| Lingua: | Español |
| OAI Identifier: | oai:revistas.investiga.uned.ac.cr:article/6159 |
| Accesso online: | https://revistas.uned.ac.cr/index.php/rna/article/view/6159 |
| Keyword: | Posicionamiento marca reputación estrategias propuesta de valor Positioning brand reputation strategies value proposition Posicionamento reputação estratégias proposta de valor Positionnement marque réputation stratégies proposition de valeur |