Contributions of Neuromarketing for the attention of older people in educational center
Αποθηκεύτηκε σε:
| Συγγραφέας: | |
|---|---|
| Μορφή: | artículo original |
| Κατάσταση: | Versión publicada |
| Ημερομηνία έκδοσης: | 2019 |
| Περιγραφή: | In this essay there is a discussion about some contributions that neuromarkting can provide for the care of older adults, in schools where an educational offer is offered to this population. As part of the arguments that support this text, it is stated that neuromarkting, being focused on neurological and cognitive processes, would serve as a tool to attract and retain older adults. |
| Χώρα: | Portal de Revistas UNED |
| Ίδρυμα: | Universidad Estatal a Distancia |
| Repositorio: | Portal de Revistas UNED |
| Γλώσσα: | Español |
| OAI Identifier: | oai:revistas.investiga.uned.ac.cr:article/2696 |
| Διαθέσιμο Online: | https://revistas.uned.ac.cr/index.php/innovaciones/article/view/2696 |
| Λέξη-Κλειδί : | Neuromarketing Cognitive functions Older adult Teaching centers Educative offer Funciones cognitivas Persona adulta mayor Centros de enseñanza Oferta educativa |