Contributions of Neuromarketing for the attention of older people in educational center

 

שמור ב:
מידע ביבליוגרפי
מחבר: Vásquez-Flores, Nancy
פורמט: artículo original
סטטוס:Versión publicada
Fecha de Publicación:2019
תיאור:In this essay there is a discussion about some contributions that neuromarkting can provide for the care of older adults, in schools where an educational offer is offered to this population. As part of the arguments that support this text, it is stated that neuromarkting, being focused on neurological and cognitive processes, would serve as a tool to attract and retain older adults.
País:Portal de Revistas UNED
מוסד:Universidad Estatal a Distancia
Repositorio:Portal de Revistas UNED
שפה:Español
OAI Identifier:oai:revistas.investiga.uned.ac.cr:article/2696
גישה מקוונת:https://revistas.uned.ac.cr/index.php/innovaciones/article/view/2696
מילת מפתח:Neuromarketing
Cognitive functions
Older adult
Teaching centers
Educative offer
Funciones cognitivas
Persona adulta mayor
Centros de enseñanza
Oferta educativa