Contributions of Neuromarketing for the attention of older people in educational center
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| Tác giả: | |
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| Định dạng: | artículo original |
| Trạng thái: | Versión publicada |
| Ngày xuất bản: | 2019 |
| Miêu tả: | In this essay there is a discussion about some contributions that neuromarkting can provide for the care of older adults, in schools where an educational offer is offered to this population. As part of the arguments that support this text, it is stated that neuromarkting, being focused on neurological and cognitive processes, would serve as a tool to attract and retain older adults. |
| Quốc gia: | Portal de Revistas UNED |
| Tổ chức giáo dục: | Universidad Estatal a Distancia |
| Repositorio: | Portal de Revistas UNED |
| Ngôn ngữ: | Español |
| OAI Identifier: | oai:revistas.investiga.uned.ac.cr:article/2696 |
| Truy cập trực tuyến: | https://revistas.uned.ac.cr/index.php/innovaciones/article/view/2696 |
| Từ khóa: | Neuromarketing Cognitive functions Older adult Teaching centers Educative offer Funciones cognitivas Persona adulta mayor Centros de enseñanza Oferta educativa |