APA Citation

Sansores-Guerrero, E. A., & Navarrete-Marneou, J. E. (2025). Big data in marketing: Trends and challenges from a bibliometric approach.

Citación estilo Chicago

Sansores-Guerrero, Edgar Alfonso, y Juana Edith Navarrete-Marneou. Big Data in Marketing: Trends and Challenges From a Bibliometric Approach. 2025.

MLA Citation

Sansores-Guerrero, Edgar Alfonso, y Juana Edith Navarrete-Marneou. Big Data in Marketing: Trends and Challenges From a Bibliometric Approach. 2025.

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