Estructura del texto descriptivo de productos farmacéuticos difundidos por medio de internet
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| Autoren: | , |
|---|---|
| Format: | artículo original |
| Status: | Versión publicada |
| Publikationsdatum: | 2006 |
| Beschreibung: | This article describes and analyzes the structure of descriptive texts dealing with pharmaceutical ads distributed through internet. The focus of the study is to reveal the formal and stylistic resources used to publicize, persuade and convince an anonymous and heterogeneous audience about the alleged benefits of potentially dangerous products. |
| Land: | Portal de Revistas UCR |
| Institution: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Sprache: | Español |
| OAI Identifier: | oai:archivo.portal.ucr.ac.cr:article/4325 |
| Online Zugang: | https://archivo.revistas.ucr.ac.cr/index.php/filyling/article/view/4325 |
| Stichwort: | Internet drogas texto descriptivo recursos persuasivos publicidad drugs descriptive text persuasion resources publicity internet |