Estructura del texto descriptivo de productos farmacéuticos difundidos por medio de internet
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| Авторы: | , |
|---|---|
| Формат: | artículo original |
| Статус: | Versión publicada |
| Дата публикации: | 2006 |
| Описание: | This article describes and analyzes the structure of descriptive texts dealing with pharmaceutical ads distributed through internet. The focus of the study is to reveal the formal and stylistic resources used to publicize, persuade and convince an anonymous and heterogeneous audience about the alleged benefits of potentially dangerous products. |
| Страна: | Portal de Revistas UCR |
| Институт: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Язык: | Español |
| OAI Identifier: | oai:archivo.portal.ucr.ac.cr:article/4325 |
| Online-ссылка: | https://archivo.revistas.ucr.ac.cr/index.php/filyling/article/view/4325 |
| Ключевое слово: | Internet drogas texto descriptivo recursos persuasivos publicidad drugs descriptive text persuasion resources publicity internet |