RESEARCH ACTION PARTICIPATION IN POLITICAL MARKETING 3.0. INTRAPERSONAL AND INTERPERSONAL EMOTIONAL INTELLIGENCE IN THE CASE OF PODEMOS AND CIUDADANOS

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書誌詳細
著者:	Reyero Simón, Laura, Cordero Verdugo, Raquel Rebeca, Vargas Delgado, José Jesús
フォーマット:	artículo original
状態:	Versión publicada
出版日付:	2020
その他の書誌記述:	This article states that the application of the Participative Action Research (PAR) methodology is appropriate and useful as a market research instrument in the marketing field. par was, so far, only recognized in the field of education, except for authors such as Moreno (2005). The main research of this article, which was carried out between 2014 and 2016, confirmed the creation and consolidation of a new paradigm: Political Marketing 3.0.
国:	Portal de Revistas UCR
機関:	Universidad de Costa Rica
Repositorio:	Portal de Revistas UCR
言語:	Español
OAI Identifier:	oai:archivo.portal.ucr.ac.cr:article/42991
オンライン･アクセス:	https://archivo.revistas.ucr.ac.cr/index.php/sociales/article/view/42991
キーワード:	SPAIN MARKETING POLITICAL PARTY INFORMATION TECHNOLOGY POLITICAL PARTICIPATION ESPAÑA PARTIDO POLÍTICO TECNOLOGÍA DE LA INFORMACIÓN PARTICIPACIÓN POLÍTICA