THE ANALYSIS OF FEMALE STEREOTYPES IN A VIRTUAL PLAYROOM “FACES OF WOMEN”

 

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون: Aguaded, Jorge Ignacio, Hernando-Gómez, Ángel, Tello-Díaz, Julio
التنسيق: artículo original
الحالة:Versión publicada
تاريخ النشر:2012
الوصف:“Faces of Women” is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which often present a superficial and patchy image of women compared with men.
البلد:Portal de Revistas UCR
المؤسسة:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
اللغة:Español
OAI Identifier:oai:archivo.portal.ucr.ac.cr:article/3862
الوصول للمادة أونلاين:https://archivo.revistas.ucr.ac.cr/index.php/sociales/article/view/3862
كلمة مفتاحية:female stereotypes
media
advertising
virtual playroom
media literacy
gender analysis
análisis de género
educación mediática
estereotipos femeninos
ludoteca virtual
medios de comunicación
publicidad