THE ANALYSIS OF FEMALE STEREOTYPES IN A VIRTUAL PLAYROOM “FACES OF WOMEN”

 

Сохранить в:
Библиографические подробности
Авторы: Aguaded, Jorge Ignacio, Hernando-Gómez, Ángel, Tello-Díaz, Julio
Формат: artículo original
Статус:Versión publicada
Дата публикации:2012
Описание:“Faces of Women” is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which often present a superficial and patchy image of women compared with men.
Страна:Portal de Revistas UCR
Институт:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Язык:Español
OAI Identifier:oai:archivo.portal.ucr.ac.cr:article/3862
Online-ссылка:https://archivo.revistas.ucr.ac.cr/index.php/sociales/article/view/3862
Ключевое слово:female stereotypes
media
advertising
virtual playroom
media literacy
gender analysis
análisis de género
educación mediática
estereotipos femeninos
ludoteca virtual
medios de comunicación
publicidad