Influential aspects in the perception of the Flipped Classroom of a marketing course

 

Đã lưu trong:
Chi tiết về thư mục
Tác giả: Beirute Miranda, Francisco Javier
Định dạng: artículo original
Trạng thái:Versión publicada
Ngày xuất bản:2020
Miêu tả:To increase the innovation during the teaching process, Flipped Classroom strategy was used, for the first time, in two Marketing courses at the Hispanoamerican University of Costa Rica. The main goal of the study was to analyze the students perceptions about this strategy in the third Marketing Seminar. The research considered four main aspects: the teachers role, the quality of the new knowledge, the freedom of expression during class, and the level of students; enjoyment. The perceptions also taken into consideration for the analysis. This study was quantitative and non-experimental. A questionnaire was used as the main instrument for gathering data. The overall perception of the strategy was positive: it was considered that it increased the learning process, aided concept memorization and understanding, and increased theenjoyment during class. linked to the evaluation process were.
Quốc gia:Portal de Revistas UCR
Tổ chức giáo dục:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Ngôn ngữ:Español
OAI Identifier:oai:archivo.portal.ucr.ac.cr:article/44378
Truy cập trực tuyến:https://archivo.revistas.ucr.ac.cr/index.php/pensamiento-actual/article/view/44378
Từ khóa:Flipped Classroom
learning
university teaching
marketing
videos
aula invertida
aprendizaje
docencia universitaria