Stereotype content model across cultures: Towards universal similarities and some differences

 

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Bibliographic Details
Authors: Cuddy, Amy J. C., Fiske, Susan T., Kwan, Virginia S. Y., Glick, Peter, Demoulin, Stéphanie, Leyens, Jacques-Philippe, Bond, Michael Harris, Croizet, Jean-Claude, Ellemers, Naomi, Sleebos, Ed, Htun, Tin Tin, Kim, Hyun-Jeong, Maio, Greg, Rodríguez Bailón, Rosa, Morales Marente, Elena, Moya, Miguel, Palacios Gálvez, Marisol, Smith Castro, Vanessa, Pérez Sánchez, Rolando, Vala, Jorge, Ziegler, Rene
Format: artículo original
Publication Date:2009
Description:The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N 1⁄4 1; 028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.
Country:Kérwá
Institution:Universidad de Costa Rica
Repositorio:Kérwá
Language:Inglés
OAI Identifier:oai:kerwa.ucr.ac.cr:10669/83506
Online Access:https://hdl.handle.net/10669/83506

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