Pictogram design for an indigenous population: promoting cultural appropriateness in medication use

 

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Autores: Mora Vicarioli, R., Lizano-Barrantes, Catalina, León-Salas, Angie, Castro Granados, Alejandra
Fecha de Publicación:2024
Descripción:Objective: Pictograms can mitigate health communication challenges but require tailoring to ensure cultural appropriateness. We aimed to design and validate culture-specific pictograms for an indigenous population in Costa Rica. Methods: This study was conducted among members of the isolated indigenous Cabécar community of Alto Telire (AT). A total of 24 pictograms were designed based on previously identified labeling needs and grouped into four main groups: health-related problems, family members, pharmaceutical forms, and medication administration instructions. The validation process included face-to-face interviews conducted at three different visits to AT. All pictograms were evaluated based on image comprehension, identification, acceptance, and attractiveness. Modified pictograms were considered valid if, on the third evaluation, comprehension was ≥85% and critical confusion rates ≤5%. Results: During the first two visits to AT, 44 inhabitants evaluated two sets of 24 pictograms (original and modified), and on the third visit, 20 inhabitants evaluated 16 modified pictograms. After the evaluation and modification processes, 14 (58.3%) pictograms were considered valid and ready for implementation. Conclusions: Designed pictograms include cultural elements that facilitate their understanding and acceptance by the target population. Our findings confirm that pictogram creation should consider the community´s physical, cultural, and health literacy precise characteristics to be understandable and accepted. The methodology and results of this study can be applied by pharmacists at different levels of care, i.e. hospital pharmacy or primary care.
País:Kérwá
Institución:Universidad de Costa Rica
Repositorio:Kérwá
Lenguaje:Español
OAI Identifier:oai:kerwa.ucr.ac.cr:10669/104941
Acceso en línea:https://www.ilaphar.org/pictogram-design-for-an-indigenous-population-promoting-cultural-appropriateness-in-medication-use/
https://hdl.handle.net/10669/104941
Palabra clave:Health literacy
Drug labeling
Pictograms
Health Communication
Health of indigenous Peoples
Pharmaceutical Services
Validation Study