Crezcamos: A step forward to growth?

 

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Bibliografische gegevens
Auteurs: Contreras, Orlando, Muñoz Marciales, Julie Andrea, Hernández Castro, Jeniffer Paola
Formaat: artículo original
Status:Versión publicada
Publicatiedatum:2015
Omschrijving:This is the case of the young entrepreneur Mauricio Osorio, who faced the challenge of turning an idea into a profitable and socially sustainable business model, named CREZCAMOS S.A., after recovering of the commercial dead of his former micro-finance credit project called FUNDACOOP. Osorio established the capital of his new company at the end of 2009, with the help of an European impact investor. At the end, Osorio and his team clashed with the uncertainty about the strategy that would allow them to grow and achieve the success they wanted. The Executive Board of this company scheduled a meeting in order to discuss the future strategic course of the company, looking for alternatives of growth with the intention of ensuring a viable future, and lead this microcredit company to achieve national coverage, and, at the same time, meeting the expectations of its shareholders, customers and employees.
Land:Portal de Revistas TEC
Instelling:Instituto Tecnológico de Costa Rica
Repositorio:Portal de Revistas TEC
Taal:Español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/2434
Online toegang:https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/2434
Keyword:Emprendimiento sostenible
perfil del emprendedor
inversiones de impacto
negocios para la base de la pirámide
estrategia corporativa
Sustainable entrepreneurship
entrepreneur profile
impact investments
base of the pyramied businesses
corporate strategy