The role of management in the adoption of electronic commerce: The case of the Costa Rican MSMEs
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| Nhiều tác giả: | , |
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| Định dạng: | artículo original |
| Trạng thái: | Versión publicada |
| Ngày xuất bản: | 2018 |
| Miêu tả: | The aim of the study was to explore CEO/owner’s influence in the MSME’s decision about adopting e-commerce. For this, a multiple, exploratory and transectional case study was carried out. The data collected were processed through the thematic analyses technique. The results reveal that the technology adoption process must begin with the understanding and conviction of the manager/owner that electronic commerce is an alternative to provide strategic value to the business and to increase customer satisfaction, since the decision revolves around him/her perception. |
| Quốc gia: | Portal de Revistas TEC |
| Tổ chức giáo dục: | Instituto Tecnológico de Costa Rica |
| Repositorio: | Portal de Revistas TEC |
| Ngôn ngữ: | Español |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/3720 |
| Truy cập trực tuyến: | https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/3720 |
| Từ khóa: | Comercio electrónico adopción Mipymes países en desarrollo electronic commerce adoption MSME developing countries |