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Software Solution for Social Media Data Compilation and Analysis

 

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Dades bibliogràfiques
Autors: Krajnc, Elmar, Schmidt-Peralta, Jeff, Ramijan-Carmiol, Samanta
Format: artículo original
Estat:Versión publicada
Data de publicació:2014
Descripció:This project was developed in the winter semester of 2013, as an initiative of the Research and Development Group, KMU goes Mobile, from the IT Department of the FH Joanneum, University of Applied Sciences, in Kapfenberg, Austria. Two main parts compose the project itself. First the research on Social Media Marketing for Small and Medium Enterprises and second: the development of a Web Based Adaptable Software Solution for Social Media Data Compilation and Analysis, both of them to be detailed in the current document. 
Pais:Portal de Revistas TEC
Institution:Instituto Tecnológico de Costa Rica
Repositorio:Portal de Revistas TEC
Idioma:Español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/2145
Accés en línia:https://revistas.tec.ac.cr/index.php/tec_marcha/article/view/2145
Paraula clau:Marketing
social media
data compilation
data analysis
Mercadeo
redes sociales
recopilación de datos
análisis de datos