What does the consumer look for? An analysis of clothing market in Argentina
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| Autores: | , , |
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| Formato: | artículo original |
| Estado: | Versión publicada |
| Fecha de Publicación: | 2016 |
| Descripción: | The aim of this research is to analyze purchase decisions of textile products with brand and design. The information was gathered through a quantitative approach applied in textile stores, surveying both purchasers and non-purchasers. The study takes place in the city of Mar del Plata (Argentina). The main results indicate that the factors which influence effective decision of purchase are related to the product, such as quality and design, to the effort of the firm to gain the loyalty of customers, and to consumer characteristics. |
| País: | Portal de Revistas TEC |
| Institución: | Instituto Tecnológico de Costa Rica |
| Repositorio: | Portal de Revistas TEC |
| Lenguaje: | Español |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/2530 |
| Acceso en línea: | https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/2530 |
| Palabra clave: | Palabras clave Decisiones de compra diseño y marca sector textil-confecciones pymes regresión logística Purchase decisions brand and design clothing industry SME logistic regression |