Layout design: how sequential and simultaneous information displays affect decision-making processes in digital environments

 

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Bibliografische gegevens
Auteurs: Calvo-Elizondo, Andrea, Hernández-Castro, Franklin
Formaat: artículo original
Status:Versión publicada
Publicatiedatum:2020
Omschrijving:A substantial amount of literature describes how psychology has studied the irrationally of the human mind and its processes, but few authors have written about how layout design influences its decision-making processes. This article proposes an experiment to analyze how users choose a specific product based on its position and the way that options are displayed to them (sequentially or simultaneously).
Land:Portal de Revistas TEC
Instelling:Instituto Tecnológico de Costa Rica
Repositorio:Portal de Revistas TEC
Taal:Español
OAI Identifier:oai:ojs.pkp.sfu.ca:article/5021
Online toegang:https://revistas.tec.ac.cr/index.php/tec_marcha/article/view/5021
Keyword:Psychology of choice
information display
sequential display
simultaneous display
decision-making
layout design
Psicología comercial
diseño de información
diagramación secuencial
diagramación secundaria
decisiones de compra
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