Indirect Supervision as a Control Mechanism in Franchises
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| Autores: | , |
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| Format: | artículo original |
| Status: | Versión publicada |
| Fecha de Publicación: | 2010 |
| Beskrivelse: | The aim of this paper is to explain the use of indirect supervision as a control mechanism used by the franchisors for assuring standards and quality of service in the franchise framework, and to examine their presence under the agency and transaction cost theories. A qualitative research was developed based on 10 studies case of units franchised from national and foreign origin established in Venezuela. The results obtained showed (a) the preeminence of the contract as the general basis of the existence of different control mechanisms, (b) in application of the same contract, the use of forms of control are not necessarily specified, (c) the similar perception of effectiveness by franchisees in accordance to the controls applied by way of indirect supervision, and (d) the perceived variability in relations to the pleasure by the franchisees for the use of different mechanisms by way of indirect supervision. |
| País: | Portal de Revistas UCR |
| Institution: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Sprog: | Español |
| OAI Identifier: | oai:portal.revistas.ucr.ac.cr:article/8624 |
| Online adgang: | https://revistas.ucr.ac.cr/index.php/reconomicas/article/view/8624 |
| Palabra clave: | Costos de agencia Costos de transacción Franquicia Mecanismos de control Supervisión indirecta Agency costs Transactions costs Franchising Control mechanisms Indirect supervision |