Focus Groups: A Qualitative Research Technique in Market Research
محفوظ في:
| المؤلفون: | , |
|---|---|
| التنسيق: | artículo original |
| الحالة: | Versión publicada |
| تاريخ النشر: | 2011 |
| الوصف: | The focus groups are used in marketing research as a qualitative investigation tool, because of the possibility of interacting with the target group under study, whichallows to know and understand deeply the attitudes, needs, interests and motivations of the participants. Focus groups follow a rigorous development of the researchstages that start with the approach of the problem and conclude with oral and writing research presentation |
| البلد: | Portal de Revistas UCR |
| المؤسسة: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| اللغة: | Español |
| OAI Identifier: | oai:portal.revistas.ucr.ac.cr:article/7238 |
| الوصول للمادة أونلاين: | https://revistas.ucr.ac.cr/index.php/reconomicas/article/view/7238 |
| كلمة مفتاحية: | Focus groups Grupos focales investigación cualitativa Qualitative investigation |