Focus groups: A qualitative research technique in market research
সংরক্ষণ করুন:
| লেখক: | , |
|---|---|
| বর্তমান অবস্থা: | Versión publicada |
| প্রকাশনার তারিখ: | 2011 |
| বিবরন: | The focus groups are used in marketing research as a qualitative investigation tool, because of the possibility of interacting with the target group under study, whichallows to know and understand deeply the attitudes, needs, interests and motivations of the participants. Focus groups follow a rigorous development of the researchstages that start with the approach of the problem and conclude with oral and writing research presentation |
| দেশ: | Portal de Revistas UCR |
| প্রতিষ্ঠান: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| ভাষা: | Español |
| OAI Identifier: | oai:portal.revistas.ucr.ac.cr:article/7238 |
| অনলাইন ব্যবহার করুন: | https://revistas.ucr.ac.cr/index.php/reconomicas/article/view/7238 |
| মুখ্য শব্দ: | Focus groups Grupos focales Investigación cualitativa Qualitative investigation |