Green exceptionalism and new urbanism in the marketing of Costa Rican mini-cities

 

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Detalles Bibliográficos
Autor: Acosta Schnell, Sabrine
Formato: artículo original
Estado:Versión publicada
Fecha de Publicación:2021
Descripción:Mini-cities are negotiated and advertised as new real estate products that contribute to various changes for adapting local realities and to the challenges imposed by metropolises. This article deals with how the real estate market uses the historical Costa Rican green exceptionalism and the architectural theory of New Urbanism (NU) to inspire the design of mixed-use projects called mini-cities, in Costa Rica and, thus justify the sale and promotion of alleged "new" urban products. The methodological strategy includes a brief historical analysis of concepts that concatenate in a discussion about advertising discourse and landscaping techniques, since this is a window for understanding the "discursive mechanisms" of various actors. The selected case study is the oldest Costa Rican mini-city: Avenida Escazú. The contribution of the article is a reflection on the symbolic advertising discourse, from the perspective of urban geography and semiotics, to identify how the private sector uses green exceptionalism to justify the “novelties” in the dynamics of consumption in mini-cities. It offers to go beyond a classic binary conclusion and, in this way, questions and highlights the complexity of the NU in Costa Rica. It is concluded that the private sector participates in the mutation of spaces, practices and exchanges in various urban forms, providing what the public sector has not been able to satisfy: the feeling of security, cleanliness, fashion, tranquility and comfort related to traditional urban forms.
País:Portal de Revistas UCR
Institución:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Lenguaje:Español
OAI Identifier:oai:portal.ucr.ac.cr:article/43196
Acceso en línea:https://revistas.ucr.ac.cr/index.php/ciep/article/view/43196
Palabra clave:mini-cities
New Urbanism
worlds of immersion
green exceptionalism
advertising discourse
miniciudades
Nuevo Urbanismo
discurso publicitario
mundos de inmersión
excepcionalismo verde