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El uso de la tipografía en el diseño editorial como medio de comunicación gráfica

 

Guardat en:
Dades bibliogràfiques
Autor: Ramírez Chacón, Fernando
Format: artículo original
Estat:Versión publicada
Data de publicació:2015
Descripció:The analysis in this article can be applied not only to newspapers, also includes the graphic design of books , magazines, and everything related to editorial design . The typography has been present at the service of humanity , faithful friend in the printing,lithographs and in the wonderful world of the visual arts. Is an essential resource in digital media and in everyday recurring print media. The designers have a great responsibility in their hands, to communicate, in an effective and readable texts that use in graphics posts, as, the Incorrect use of the typographic fonts (also known as the typography) and inadequate choice of typographic font has problems with legibility and visibility in the communication of the texts, the misuse of a font, causes problems of reading and communication between the printed and the reader. In a newspaper, a book or any reading media, you can not get away from this goal, because, if does not meet its target,that is, being read, it makes no sense, a text that not read clearly,will causeproblems in reading and communication. 
Pais:Portal de Revistas UCR
Institution:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Idioma:Español
OAI Identifier:oai:portal.ucr.ac.cr:article/19864
Accés en línia:https://revistas.ucr.ac.cr/index.php/estudios/article/view/19864
Paraula clau:Typography
typographic fonts
tracking
kerning
newspaper editorial design
graphic communication
logo
Tipografía
fuentes tipográficas
interlínea
interletraje
diseño editorial de periódicos
comunicación gráfica
logotipo