RESEARCH ACTION PARTICIPATION IN POLITICAL MARKETING 3.0. INTRAPERSONAL AND INTERPERSONAL EMOTIONAL INTELLIGENCE IN THE CASE OF PODEMOS AND CIUDADANOS

 

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Autors: Reyero Simón, Laura, Cordero Verdugo, Raquel Rebeca, Vargas Delgado, José Jesús
Format: artículo original
Estat:Versión publicada
Data de publicació:2020
Descripció:This article states that the application of the Participative Action Research (PAR) methodology is appropriate and useful as a market research instrument in the marketing field. par was, so far, only recognized in the field of education, except for authors such as Moreno (2005). The main research of this article, which was carried out between 2014 and 2016, confirmed the creation and consolidation of a new paradigm: Political Marketing 3.0.
Pais:Portal de Revistas UCR
Institution:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Idioma:Español
OAI Identifier:oai:portal.ucr.ac.cr:article/42991
Accés en línia:https://revistas.ucr.ac.cr/index.php/sociales/article/view/42991
Paraula clau:SPAIN
MARKETING
POLITICAL PARTY
INFORMATION TECHNOLOGY
POLITICAL PARTICIPATION
ESPAÑA
PARTIDO POLÍTICO
TECNOLOGÍA DE LA INFORMACIÓN
PARTICIPACIÓN POLÍTICA