RESEARCH ACTION PARTICIPATION IN POLITICAL MARKETING 3.0. INTRAPERSONAL AND INTERPERSONAL EMOTIONAL INTELLIGENCE IN THE CASE OF PODEMOS AND CIUDADANOS

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書目詳細資料
Autores:	Reyero Simón, Laura, Cordero Verdugo, Raquel Rebeca, Vargas Delgado, José Jesús
格式:	artículo original
狀態:	Versión publicada
Fecha de Publicación:	2020
實物特徵:	This article states that the application of the Participative Action Research (PAR) methodology is appropriate and useful as a market research instrument in the marketing field. par was, so far, only recognized in the field of education, except for authors such as Moreno (2005). The main research of this article, which was carried out between 2014 and 2016, confirmed the creation and consolidation of a new paradigm: Political Marketing 3.0.
País:	Portal de Revistas UCR
機構:	Universidad de Costa Rica
Repositorio:	Portal de Revistas UCR
語言:	Español
OAI Identifier:	oai:portal.ucr.ac.cr:article/42991
在線閱讀:	https://revistas.ucr.ac.cr/index.php/sociales/article/view/42991
Palabra clave:	SPAIN MARKETING POLITICAL PARTY INFORMATION TECHNOLOGY POLITICAL PARTICIPATION ESPAÑA PARTIDO POLÍTICO TECNOLOGÍA DE LA INFORMACIÓN PARTICIPACIÓN POLÍTICA