Cookies as a tool for user monitoring on the internet: personalized advertising
Guardado en:
| Autor: | |
|---|---|
| Estado: | Versión publicada |
| Fecha de Publicación: | 2011 |
| Descripción: | Sometimes, advertising practices occur on the Internet not allowing a user to notice that the privacy is not being respected. one way, used by some of the companies that work on the Web, is to control the actions made by the user throw different resources, like for example the cookies. the latter can have different utilities, being one of the most important uses, the possibility to send commercial electronic announcements according to the preferences of those who visualize them. |
| País: | Portal de Revistas UCR |
| Institución: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Lenguaje: | Español |
| OAI Identifier: | oai:portal.revistas.ucr.ac.cr:article/7229 |
| Acceso en línea: | https://revistas.ucr.ac.cr/index.php/reconomicas/article/view/7229 |
| Palabra clave: | Administración de la Relación con el Cliente Cookies Internet Navegador Nuevas tecnologías de la Información y Comunicación Customer Relationship Management Navigator New Information and Communications Technologies |