Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters

 

保存先:
書誌詳細
著者: Wrzecionkowska, Dagmara
フォーマット: artículo original
状態:Versión publicada
出版日付:2018
その他の書誌記述:Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of realism facilitate engagement and foster message effectiveness. Fifteen women were presented with four portrayals of the overweight, in one-onone interviews: (1) a sedentary, overeating obese individual; (2) an overweight person struggling with daily activities; (3) another overweight person in a low-income socio-economic context, and (4) an overweight woman exercising and limiting her in portions. This exploratory study indicates that associating an obese person with some negatively perceived activities limits identification, regardless of activities being perceived as realistic.
国:Portal de Revistas UCR
機関:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
言語:Inglés
OAI Identifier:oai:portal.ucr.ac.cr:article/30716
オンライン・アクセス:https://revistas.ucr.ac.cr/index.php/actualidades/article/view/30716
キーワード:obesity
identification
perceived realism
obesidad
identificación
realismo percibido