Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters
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| Autor: | |
|---|---|
| Médium: | artículo original |
| Stav: | Versión publicada |
| Datum vydání: | 2018 |
| Popis: | Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of realism facilitate engagement and foster message effectiveness. Fifteen women were presented with four portrayals of the overweight, in one-onone interviews: (1) a sedentary, overeating obese individual; (2) an overweight person struggling with daily activities; (3) another overweight person in a low-income socio-economic context, and (4) an overweight woman exercising and limiting her in portions. This exploratory study indicates that associating an obese person with some negatively perceived activities limits identification, regardless of activities being perceived as realistic. |
| Země: | Portal de Revistas UCR |
| Instituce: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| Jazyk: | Inglés |
| OAI Identifier: | oai:portal.ucr.ac.cr:article/30716 |
| On-line přístup: | https://revistas.ucr.ac.cr/index.php/actualidades/article/view/30716 |
| Klíčové slovo: | obesity identification perceived realism obesidad identificación realismo percibido |