Anti-obesity Public Service Announcements: An Exploratory Study on Perceived Realism and Identification with Advertisement Characters

 

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφέας: Wrzecionkowska, Dagmara
Μορφή: artículo original
Κατάσταση:Versión publicada
Ημερομηνία έκδοσης:2018
Περιγραφή:Mass media outreach represents an important vehicle to address widespread obesity; however, literature evaluating the effectiveness of the anti-obesity message is scarce, and the concept of identification has not been reviewed in that context. Identification with message characters and perception of realism facilitate engagement and foster message effectiveness. Fifteen women were presented with four portrayals of the overweight, in one-onone interviews: (1) a sedentary, overeating obese individual; (2) an overweight person struggling with daily activities; (3) another overweight person in a low-income socio-economic context, and (4) an overweight woman exercising and limiting her in portions. This exploratory study indicates that associating an obese person with some negatively perceived activities limits identification, regardless of activities being perceived as realistic.
Χώρα:Portal de Revistas UCR
Ίδρυμα:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
Γλώσσα:Inglés
OAI Identifier:oai:portal.ucr.ac.cr:article/30716
Διαθέσιμο Online:https://revistas.ucr.ac.cr/index.php/actualidades/article/view/30716
Λέξη-Κλειδί :obesity
identification
perceived realism
obesidad
identificación
realismo percibido