The Viral and the Spiral of the Ephemeral
محفوظ في:
| المؤلف: | |
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| التنسيق: | artículo original |
| الحالة: | Versión publicada |
| تاريخ النشر: | 2022 |
| الوصف: | This article aims to be a reflection that addresses the viral phenomenon so in vogue today. The phenomenon in question has been structured in the last three decades especially in all mass media, thanks to the use of the internet and social networks. The main objective is to analyze this phenomenon about the description of Liquid Modernity in Zygmunt Bauman’s theory to understand its origin, scope, and current impacts. In the first place, some examples of the presence of the viral on the internet, social networks, and in the traditional media are presented. Second, the emergence and significance of this phenomenon are addressed. In a third moment, the viral phenomenon is analyzed about the Liquid Modernity theory. And finally, some implications or effects of the viral are indicated, in addition to considering whether the phenomenon responds especially to sensationalism that fuels sudden and fleeting emotions. |
| البلد: | Portal de Revistas UCR |
| المؤسسة: | Universidad de Costa Rica |
| Repositorio: | Portal de Revistas UCR |
| اللغة: | Español |
| OAI Identifier: | oai:portal.ucr.ac.cr:article/51211 |
| الوصول للمادة أونلاين: | https://revistas.ucr.ac.cr/index.php/estudios/article/view/51211 |
| كلمة مفتاحية: | viral; internet; social networks; liquid modernity. viral; internet; redes sociales; modernidad líquida |