Influential aspects in the perception of the Flipped Classroom of a marketing course

 

保存先:
書誌詳細
著者: Beirute Miranda, Francisco Javier
フォーマット: artículo original
状態:Versión publicada
出版日付:2020
その他の書誌記述:To increase the innovation during the teaching process, Flipped Classroom strategy was used, for the first time, in two Marketing courses at the Hispanoamerican University of Costa Rica. The main goal of the study was to analyze the students perceptions about this strategy in the third Marketing Seminar. The research considered four main aspects: the teachers role, the quality of the new knowledge, the freedom of expression during class, and the level of students; enjoyment. The perceptions also taken into consideration for the analysis. This study was quantitative and non-experimental. A questionnaire was used as the main instrument for gathering data. The overall perception of the strategy was positive: it was considered that it increased the learning process, aided concept memorization and understanding, and increased theenjoyment during class. linked to the evaluation process were.
国:Portal de Revistas UCR
機関:Universidad de Costa Rica
Repositorio:Portal de Revistas UCR
言語:Español
OAI Identifier:oai:portal.ucr.ac.cr:article/44378
オンライン・アクセス:https://revistas.ucr.ac.cr/index.php/pensamiento-actual/article/view/44378
キーワード:Flipped Classroom
learning
university teaching
marketing
videos
aula invertida
aprendizaje
docencia universitaria