Virtual Market: How to make it more accessible and functional for SME’S?
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| Auteurs: | , , , |
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| Format: | artículo original |
| Statut: | Versión publicada |
| Date de publication: | 2019 |
| Description: | This article identify the competitive factors and functional elements that virtual markets should incorporate to make it more accessible and adapted to SME’s needs. A survey was applied to entrepreneurs who had used virtual market platforms; eight national and international virtual market sites were analyzed. The results shows that institutions which hold virtual markets must to design a short and a medium-term strategy for their continuous improvement. Those strategies has to include: renewing design, contents in different languages, improving the company’s profile and registration process, offering free virtual platform services, financing operationalexpenses through publicity, and improve searching, negotiating and business close tools. The research concludes that virtual markets are a viable option to improve the competitiveness of SMEs, however, in Costa Rica thosemarkets must to be more accessible, in order to include functions adapted to the needs of SMEs. |
| Pays: | Portal de Revistas UNA |
| Institution: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Langue: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/11651 |
| Accès en ligne: | https://www.revistas.una.ac.cr/index.php/politicaeconomica/article/view/11651 |
| Mots-clés: | online commerce economic competition internet marketing Entrepreneurs comercio electrónico competencia económica mercadeo empresario |