CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITIVE STRATEGY: THE CASE OF HUMAN COMPANY

 

Đã lưu trong:
Chi tiết về thư mục
Tác giả: Castro Murillo, Daniela
Định dạng: artículo original
Trạng thái:Versión publicada
Ngày xuất bản:2013
Miêu tả:Human Company, a 100% Costa Rican business, through its brand Eco Sunrise has achieved to produce biodegradable goods under a socially responsible approach. This paper is aimed at evaluating how these practices influence the Company’s competitiveness levels using the PRISMA method and the CINBAGE matrix. Therefore, the general objective is to determine whether Corporate Social Responsibility (CSR) is a competitive strategy for Human Company, for which the Company must identify advantages and obstacles faced by SMEs in regards to CSR, evaluate each of the areas comprising the Company’s CSR, quantify the Company´s competitiveness, and determine how CSR influences competitiveness.
Quốc gia:Portal de Revistas UNA
Tổ chức giáo dục:Universidad Nacional de Costa Rica
Repositorio:Portal de Revistas UNA
Ngôn ngữ:Español
OAI Identifier:oai:ojs.www.una.ac.cr:article/5118
Truy cập trực tuyến:https://www.revistas.una.ac.cr/index.php/economia/article/view/5118
Từ khóa:Corporate Social Responsibility (CSR)
competitiveness
PRISMA method
CINBAGE matrix
SMEs
and Human Company.
Responsabilidad social empresarial (RSE)
competitividad
metodología PRISMA
matriz CIMBAGE
pyme y Human Company.