Marketing information and library services
محفوظ في:
| المؤلف: | |
|---|---|
| التنسيق: | artículo original |
| الحالة: | Versión publicada |
| تاريخ النشر: | 2000 |
| الوصف: | Forum of specialists oriented towards the marketing of information and services in libraries with two approaches: On the one hand, the need to professionalize the task of the market of information products and services and, on the other, the need not to fall into the traps of fashions and to misunderstand the main role which is administration as a social good. |
| البلد: | Portal de Revistas UNA |
| المؤسسة: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| اللغة: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/561 |
| الوصول للمادة أونلاين: | https://www.revistas.una.ac.cr/index.php/bibliotecas/article/view/561 |
| كلمة مفتاحية: | Marketing Information Services Libraries Information Units Mercadeo Información Servicios Bibliotecas Unidades de Información |