Marketing information and library services
Enregistré dans:
| Auteur: | |
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| Format: | artículo original |
| Statut: | Versión publicada |
| Date de publication: | 2000 |
| Description: | Forum of specialists oriented towards the marketing of information and services in libraries with two approaches: On the one hand, the need to professionalize the task of the market of information products and services and, on the other, the need not to fall into the traps of fashions and to misunderstand the main role which is administration as a social good. |
| Pays: | Portal de Revistas UNA |
| Institution: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Langue: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/561 |
| Accès en ligne: | https://www.revistas.una.ac.cr/index.php/bibliotecas/article/view/561 |
| Mots-clés: | Marketing Information Services Libraries Information Units Mercadeo Información Servicios Bibliotecas Unidades de Información |