Marketing information and library services
Сохранить в:
| Автор: | |
|---|---|
| Формат: | artículo original |
| Статус: | Versión publicada |
| Дата публикации: | 2000 |
| Описание: | Forum of specialists oriented towards the marketing of information and services in libraries with two approaches: On the one hand, the need to professionalize the task of the market of information products and services and, on the other, the need not to fall into the traps of fashions and to misunderstand the main role which is administration as a social good. |
| Страна: | Portal de Revistas UNA |
| Институт: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Язык: | Español |
| OAI Identifier: | oai:www.revistas.una.ac.cr:article/561 |
| Online-ссылка: | https://www.revistas.una.ac.cr/index.php/bibliotecas/article/view/561 |
| Ключевое слово: | Marketing Information Services Libraries Information Units Mercadeo Información Servicios Bibliotecas Unidades de Información |