The Country Brand Esencial Costa Rica: Beyond Environmental Welfare
में बचाया:
| लेखकों: | , |
|---|---|
| स्वरूप: | artículo original |
| स्थिति: | Versión publicada |
| प्रकाशन तिथि: | 2018 |
| विवरण: | This paper aims to give an overview of what is the national brand Esencial Costa Rica. Taking into account that it is a global brand, the discourses surrounding its promotion will also be analyzed; taking into consideration that this brand is an attractive way to develop economic opening and to establish links with investors or foreign companies. In that case, it is seen that in the costarrican brand the environmental is link with politics and economics issues. |
| देश: | Portal de Revistas UNA |
| संस्थान: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| भाषा: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/11280 |
| ऑनलाइन पहुंच: | https://www.revistas.una.ac.cr/index.php/perspectivas/article/view/11280 |
| संकेत शब्द: | Trade Marks Country Brand Environmental Economics Marketing Costa Rica marca registrada marca país economía medioambiental mercadotecnia |