The Country Brand Esencial Costa Rica: Beyond Environmental Welfare
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| Autores: | , |
|---|---|
| Formato: | artículo original |
| Estado: | Versión publicada |
| Fecha de Publicación: | 2018 |
| Descripción: | This paper aims to give an overview of what is the national brand Esencial Costa Rica. Taking into account that it is a global brand, the discourses surrounding its promotion will also be analyzed; taking into consideration that this brand is an attractive way to develop economic opening and to establish links with investors or foreign companies. In that case, it is seen that in the costarrican brand the environmental is link with politics and economics issues. |
| País: | Portal de Revistas UNA |
| Institución: | Universidad Nacional de Costa Rica |
| Repositorio: | Portal de Revistas UNA |
| Lenguaje: | Español |
| OAI Identifier: | oai:ojs.www.una.ac.cr:article/11280 |
| Acceso en línea: | https://www.revistas.una.ac.cr/index.php/perspectivas/article/view/11280 |
| Palabra clave: | Trade Marks Country Brand Environmental Economics Marketing Costa Rica marca registrada marca país economía medioambiental mercadotecnia |